Quick bio


I started out in tech, moved to journalism for a chunk of time (at The New Yorker, Marketplace, WHYY and NPR), and have been spanning the online world and reporting ever since. Right now, I work in product, strategy and research for web/mobile, while reporting and writing often as well. You can read an essay I wrote about the connections between journalism and UX here.

I've won reporting awards including radio doc of the year, reported from Colombia, Mexico, Brazil, Holland and Morocco, created online games, launched and managed websites, and content strategized for start-ups. I've learned many new things along this weird path, something I greatly enjoy doing. 


Where I've appeared

NPR's Morning Edition, All Things Considered, Weekend Edition




The Los Angeles Times

The Awl

APM's Marketplace



KQED's The California Report

GOOD Magazine


The Orange County Register

La Opinion

Filter Magazine

PRI's The World

Past & Present Clients

UCLA Anderson School of Management

20th Television Fox


Chernin Entertainment

Kayne Anderson Rudnick


NYU Wagner School of Public Service

Kingmaker LA

360 Group International

Assorted clients in the following fields:
medical / health, home furnishings, legal, real estate, tourism, beauty / fashion, media, financial services

Agency work:

- Tigerspike
- Fluidesign
- Futureman Digital
- Brand Knew
- The Lift


I'm based in NYC at present (though I'm in L.A. a lot too).
Say hi: hi@alexandraschmidt.com


A few personal items

I believe in (and love) volunteering. Lately, I've been doing so through NYCares, which makes giving time so easy. A great national org I've volunteered with is called Spark. You can hear a radio story I produced with my Spark apprentice here. I've also tutored kids through a wonderful SoCal org called School On Wheels.

My undergraduate honors thesis in Art History. (Title - Constructing Real Challenges to High Art Paradigms: Thomas Kinkade, Painter of Light(TM).) I'm putting it here because its reactionary spirit continues to inform me to this day!

And finally, if you want to get me a present or are looking for interesting things to do around L.A., I have a blog with lots of lists.